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Report Overview
Switzerland is one of the leading countries in terms of web coverage and web usage. The following trends are observable in the use of social media by Swiss companies:
Importance of Social Media Realized
More and more companies would like to use Social Media and are taking their first steps in this direction. However, company activities are still based on trial and error with no clear strategy. This is often the case in campaigns where Social Media are utilized as a traffic bringer without any definite concept.
Building Up Knowledge
Very few marketing or PR officers are really well versed in the possibilities and features of individual Social Media channels. Many channels are therefore simply used as an additional advertising channel, which, of course, elicits little response from users. Here, it is obvious there is a need to build up knowledge.
Private Activities Underestimated
One thing that is definitely underestimated is the number of employees who are already privately active in Social Media and exchange their experiences about all facets of everyday life. Very few Swiss companies have clear guidelines for employees. One exception is SAP, for example.
About Howald & Partners
Founded in 1996 and based in the capital of Berne, Howald & Partner PR is a wellestablished independent public relations and communications consulting company, covering the whole of Switzerland, with a strong focus on the French-speaking part of the country.
Its key strengths include strategic vision, an integrated communication approach, and the capability of implementing complex programs with determination and effectiveness.
As a full-service agency, Howald & Partner offers a complete service portfolio. With a staff of five PR professionals, the agency is the official media centre for various domestic and foreign organizations.
Since 2002 Howald & Partner PR has been the exclusive Swiss member of ECCO International Public Relations.
Through ECCO, we regularly manage and participate in international programs for Swiss companies as well as for foreign clients.
About Namics
Namics (www.namics.com), based in Zurich, Switzerland and Germany, is a consulting firm specializing in the development of web applications for ecommerce, Intranet, brand communication and web content management. Namics serves companies in a variety of industries in Europe, including automotive, telecommunication, insurance, consumer goods and many others. Namics’ objective is to maintain long-term customer relationships by delivering on customer expectations, and the company has found that the application development environment can be a key contributor.
