Social media in Spain

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Report Overview

According to new research from IAB about Social Nets on Internet, Facebook is the bestknown social network with 87% and the favorite by 50% of the people surveyed. Tuenti is the second most known by 62% of the people surveyed and the favorite one of 24%.

• Heavy Users of social networks show a preference for FaceBook according to 59% of the answers of the people interviewed. And they differ from others in making use of social networks to look for ideas to spend their spare time, the use of applications and available games in the Network.
• The so-called Medium-Users prefer the use of Tuenti, according to 29% of the answers.
• In addition, Light-Users, show a preference for the use of YouTube due to the fact that
  this is the social network used with more frequency.
• In relation to the age segmentation, Tuenti is the social network most known and
  frequently visit by the segment age of 18 to 24 years old.
• Facebook is the social network most visited by the rest of segments, especially by users
  in an age range of 25 to 30 years old.
• Facebook has 6 millions of registered users in Spain. (June, 2009/Facebook product and
  international marketing department)
• YouTube has over 7.8 million registered users in Spain.

About Marco de Comunicación

Marco de Comunicación is the Spanish arm of ECCO International Public Relations, a company owned and operated by 35 of the best independent, owner-managed public relations consultancies around the globe. Through ECCO we lead and manage global and pan-European programmes for clients including InterfaceFLOR, Regus, UPS and Toshiba Tec which are proven to reduce costs by an average of 40% compared with large, multinational consultancies.

Marco de Comunicación is the Spanish ECCO member and for the 4th year in a row has been the agency to win the most awards in Spain. Comprising a team of more than 40 consultants, it has offices in Madrid, Barcelona and Miami, as well as offices affiliated in more than 40 markets.

Marco de Comunicación is a full service agency specialised in generating news and creating brands led by Didier Lagae who previously was General Manager of Edelman España, Division Manager of Weber Shandwick España, Corporate Communications Manager EMEA of Levi’s and The Director of The Body’s World Communication Shop.