On internet use in Poland, one can observe development of the same trends, that appear on other, more developed markets, but with a small delay. First of all Polish internet users are more and more active in using web 2.0 services.
According to Polish Internet Research 16 million Polish people (53% of the population) are aware of social media. About 10 mln claim to be users (at least once during last 6 months). Half of the Polish population heard about nasza-klasa.pl – the most popular Polish social portal amongst Internet users (nearly 90% know it). Foreign brands of social media are less known and popular in Poland. My Space.com is known by around 12% of Poles, Facebook – 5%.
Polish Internet key usage figures:
- The are 14 million Internet users in Poland (Net Track MB SMG/KRC between 15 -75 year old, (about 47% of all Poles in this age). 10% of Internet users uses mobile access to the net.
- 37% of Poles creates their own content on the Internet.
- The most popular site in Polish internet is Google.pl. It is used by 88% Polish Internet Users.
Sources: PBI/Gemius, Millward Brown SMG/KRC, Starlink, D-Link Technology Trend, Ericsson Consumer Lab, CBOS, Eurostat, GUS, OMG Digital
The questionnaire undertaken by the moje-ankiety.pl of nearly 150 internet users proves that we use social media mostly to find old friends and messaging (75.1% respondents).
Less often we publish pictures (68.7%) and exchange commentaries (50%). 25% respondents like to play games with others.
According to research “Power to the People – Wave 4” done by Universal McCann in 38 European countries including Poland:
- 63% of all internet users use at least one social service
- 71.1% of active internet users visits profiles of their friends in the web.
- 83% watch video content and 33% actively puts their own content on the web
- 29.1% write blogs
- 43% of Polish internet users say that most popular informative portal Onet.pl is the best alternative for printed press.
According to D-Link Technology Trend and Millward Brown SMG/KRC research from 2009 nearly half of the Internet users (46%) say that content created by the Internet Users is more interesting than content created by journalists (17%) and companies (5%).
About On Board PR
On Board PR, is currently one of the leading and most well known PR firms in Poland. On Board’s top positions in all significant trade ranking lists, numerous awards and distinctions won at PR awards confirm this fact best.
The company is a member of the Zwiazek Firm Public Relations (a PR Trade Association) as well as the International Public Relations Association. Moreover On Board co-operates with leading Polish academic centres. On Board PR employs over 40 full-time PR consultants. They are high class professionals of varying educational backgrounds and diverse experience who are assisted by a group of permanent consultants in fields such as medical sciences, telecommunications and computer sciences.
As a member of the ECCO network, On Board PR has an opportunity to implement communication activities around the world. The company offers strategy planning; planning and co-ordination of communication activities connected with business activities of clients abroad; export plans and expansion. On Board PR has won many awards. In 2008 we became PR agency of the year in Poland by the joined voting of PR and advertising community. Our work has met with respect of organizations and media representatives who claim we are one of the best PR companies in Poland.
Together with San Markos advertising agency we created the On Board San Markos Group delivering 360 degree communications and providingv a one stop shop for brand communication. As part of that group a subsidiary internet company Think Kong was created in order to support the group offering of tailored internet communication tools. As a PR company, On Board is very active in the field of new and social media. On Board is also a co-organizer of Polish bloggers conferences and meetings such as TUBA and active educator about new and social media in the Institute of Journalism at the Warsaw University and London School of Public Relations. We also created an internet service connecting journalists from local and regional newspapers with experts from many different fields of science and business practice like: managers, doctors, lawyers and also representatives of governmental institutions.
We are using social media in campaigns for our clients like: Disney Channel, Zentiva, Gaspol, Brokerage House of BOS Bank and The largest Polish Trade Union “Solidarity”. We also build B2B communities for our clients such as the largest Polish energy distributor Energa.
In cooperation with our subsidiary interactive company Think Kong we are also able to research the Internet and provide interactive content to the Web.